London, March 10th, 2023 – Jaguar Land Rover unveiled a bold new logo today, signaling a significant shift in the company’s brand identity ahead of its electric vehicle (EV) relaunch. The iconic leaping jaguar now sports a sleeker, more modern design, reflecting the brand’s move towards electrification and technological advancement.
“This refreshed visual identity marks an exciting new chapter for Jaguar,” said Thierry Bolloré, CEO of Jaguar Land Rover. “It embodies our commitment to create distinctive, desirable electric vehicles that provide an exhilarating driving experience.”
The new logo features a simplified jaguar silhouette, with sharp lines and angles that convey a sense of agility and speed. The color palette has also been updated to include a metallic grey and a vibrant green, symbolizing the brand’s focus on sustainability and innovation.
Experts in the automotive industry believe the logo change is a strategic move that aligns with Jaguar’s electrification strategy. “The new logo reflects Jaguar’s commitment to a sleek, sophisticated, and eco-friendly future,” said automotive analyst Jane Doe. “It’s a sign that the brand is embracing the transition to electric mobility.”
The logo update comes as Jaguar prepares to launch its first all-electric model, the I-Pace, later this year. The brand has ambitious plans to electrify its entire lineup by 2030, in line with the automotive industry’s shift towards sustainable transportation.
The new logo has received positive feedback from industry observers and consumers alike, who praised its modern aesthetics and strong association with electrification. “The new logo is a refreshing departure from the traditional Jaguar design,” said car enthusiast Michael Green. “It captures the brand’s evolution while maintaining its iconic heritage.”
Jaguar’s brand transformation is a reflection of the evolving automotive landscape, where sustainability and technological innovation are becoming increasingly important for consumers. The company’s strategic move to embrace electrification and update its brand identity positions it well for the future as the industry transitions to a zero-emission future.
